Critical Thinking for Copywriters

What You Know:

• Copywriting = Sales in Print.
• Direct Response is the art and science of generating sales (or other desired actions) directly from your ad, content, or other touch points.
• Every business needs advertising and messaging to grow.
• The quality of that advertising and messaging can hurt a business as much as it can explode a business.
• In the world of social media, the right content going viral can produce millions of dollars in return.
• Freelancing requires having a skill and reaching out to businesses or partners who NEED someone that can perform that skill.
• Persuasion and engagement are forms of applied psychology and neuroscience; the skill of copywriting is thus the strategic application of these disciplines.

What You Don’t Know:

• How the F*** do I write like Halbert, Ogilvy, Schwartz, Caples, or Gossage?
• How do I craft campaigns that turn readers into hordes of ravenous buyers?
• How do I turn all this knowledge into a process, package it, sell clients, and consistently generate results for them?
• How do I practice to get better and KNOW that I’m actually getting better at this skill?
• ... and possibly much more.

This eBook serves as a “missing link”. It’s a lesson in becoming an architect. I’m not handing you the materials or the blueprints. You already have those. This eBook is all about discovering the problem-solving skills required to design your OWN blueprints or come up with your OWN ideas for high-converting campaigns.

• Train an AI to critique your copywriting FOR YOU. Train it to find all the weaknesses in your copywriting and make it do all the work of editing for persuasion and engagement. Through simple, logical analysis in connection with principles of psychology.
• Be able to Instantly diagnose a gambit of copy-killing problems for any campaign, using a List of common copywriting problems from Product/Fit, To Funnel Optimization, to Word Choice.
• Stop letting confusion take over and get in the way of writing incredible campaigns! Learn the simple steps to solve nearly any copywriting issue: how to get to the heart of any problem, and SOLVE IT.
• Write CONSISTENTLY high-level campaigns by being able to THINK more clearly and concisely than anyone else in the market.

...and so much more!

Currently in "prototype" phase and getting feedback!