If MrBeast Gave Away His Secrets—Exactly How He Makes His Videos, Step by Step—It Would Look Just Like THIS!

"If you knew what I knew, you could get 10 million subscribers within six months."

~ Jimmy Donaldson aka MrBeast

YouTube (attention in general) is a game of knowledge.

Imagine Jimmy was standing right in front of you. Ready to walk you through his HIGHEST performing videos of all time, over 32.24 BILLION views worth of secrets...

Would you do it?

Discover MrBeast's 7 Laws of Virality!

This dataset looked at MrBeasts top-performing 100 videos. It broke them down into Title, Thumbnail, and Comment Section Analyses:

• Dissecting the title, thumbnail, and main idea of the video gives us information on WHY MrBeast made those creative decisions, what emotion's he was targeting, what psychological triggers he was targeting, and overall why that video went viral in the first place!

Then we looked at Comment sections:

• Real-world feedback directly from the MOST engaged audiences (people who actively liked and commented on the video after watching) helps us understand their feelings, what they loved, what they hated, and WHY they watched in the first place!
• We analyzed the top 100 comments for each video to deduce sentiments, themes, associations, and general state of the audience. (that's 10,000 comments studied!)

Finally, we synthesized this mountain of data. What we found?

MrBeast Uses These 7 "Laws of Virality" in Nearly EVERY Video!

• Taking insights from viral causality to real-world comment sections, we discovered EXACTLY audiences LOVE!
• We took the perspectives of Emotional, Neurological, Psychological, Sociological even Mythical!
• The findings have been distilled in 9 simple "Laws", each with their own sub-tactics and strategies.
• Key insights ANYONE can use to IMMEDIATELY increase the metrics of ANY video!

According to Jimmy (MrBeast) and Todd Beaupré, YouTube’s Director of Product Management, the algorithm focuses RELEVANCE and METRICS. If you want a video to go viral it needs to be relevant to your audience, and the audience needs to LOVE it (click, watch, engage, subscribe). Everything in this collection of viral analyses gives you MORE ability to improve your metrics, and LESS excuses for failure!

Use REAL Data from MrBeast's Videos to Train Your Own Viral Video AI!

You'll instantly gain access to ALL 100 Analyses, meaning you can simply COPY/PASTE every analysis, into your LLM of choice, training it on the thinking patterns of MrBeasts' Virality!

(This could be the most valuable part of this whole package!)

• Includes Access to a CustomGPT trained on this data!

Disclaimer: The analysis method changed a LOT throughout the process, some videos have entirely different styles of analysis. I tried to continually upgrade to the analysis to get the MOST out of this research. Here is an example of the final type of analysis I landed on.

Sample:

(Short) Spot The Hidden People For $10,000

664,584,403 Views, 2023Sep 28

Core Concept: Hidden People Challenge for $10,000

1. The Challenge Concept: Spot the Hidden People 1.1. Interactive Game Format
     - The challenge invites viewers (or participants on-site) to actively search for hidden people, transforming a passive viewing experience into an interactive game.
   1.2. Hidden Element/Scavenger Hunt
     - The concept relies on concealment and discovery, tapping into the fun of a scavenger hunt where rewards are unlocked by keen observation. 1.3. High-Stakes Reward
     - Offering $10,000 as a prize creates a high incentive, making the challenge both compelling and competitive.
2. Setting: Forest Environment 2.1. Natural Camouflage
     - The forest provides a complex, visually dynamic background ideal for concealing participants, leveraging nature’s irregularities to enhance the challenge.
   2.2. Sense of Adventure and Mystery
     - A forest setting evokes feelings of exploration, mystery, and even a touch of enchantment, aligning with the idea of "hidden" elements.
   2.3. Unpredictable Environment
     - The natural variability (trees, foliage, shadows) creates a realistic, challenging environment that tests viewers’ observational skills.
3. MrBeast’s Role and Presentation 3.1. Brand of Extreme Engagement
     - MrBeast’s involvement signals an elaborate, high-energy challenge that is both entertaining and well-executed.
   3.2. Authority and Enthusiasm
     - His confident, direct on-camera presence builds trust and encourages participation, assuring the audience that the challenge is genuine and rewarding.
   3.3. Call-to-Action
     - By directly addressing the audience and outlining the $10K prize, MrBeast sets clear expectations, drawing viewers into the interactive experience.
4. The Hidden People Element 4.1. Concealment and Surprise
     - The idea of people hidden within a natural environment sparks curiosity—viewers must pay close attention to spot subtle clues.
   4.2. Human Element of Camouflage
     - Hiding in a forest, the participants use natural camouflage or creative methods to blend into the background, adding an element of ingenuity and fun.
   4.3. Challenge of Perception
     - The concept tests the observer's attention to detail and challenges them to look beyond the obvious, making the experience both mentally engaging and playful.
5. Reward and Incentive 5.1. Financial Motivation
     - The $10,000 prize is significant enough to motivate serious participation while remaining accessible to a broad audience.
   5.2. Element of Surprise in Rewards
     - The unexpected nature of the hidden challenge paired with a high-value reward creates an enticing hook that drives engagement and shareability. 5.3. Social Competition
     - Viewers and participants are encouraged to compete with one another, fostering community interaction and spirited debate over who spotted the hidden people first.
6. Visual and Viral Appeal 6.1. Engaging Thumbnail Composition
     - The image of MrBeast standing confidently in a forest with a hint of hidden figures in the background is designed to spark immediate curiosity.
   6.2. Contrast of Clear Focus vs. Hidden Details
     - The clear foreground (MrBeast) against the intricate, detailed background challenges viewers to examine every part of the image. 6.3. Shareability
     - The mix of interactive challenge, a high-value reward, and MrBeast’s recognizable persona makes the video highly shareable and discussion-worthy. 6.4. Memorable and Replayable
     - The puzzle-like nature of spotting hidden people invites viewers to rewatch the video, each time hoping to catch details they missed the first time.
7. Broader Themes and Cultural Resonance 7.1. Celebration of Curiosity and Observation
     - The video celebrates the joy of keen observation and the thrill of discovery, resonating with audiences who appreciate clever, interactive challenges. 7.2. Community and Competition
     - By inviting viewers to participate, the challenge fosters a sense of community and friendly competition, encouraging discussion and shared excitement. 7.3. Innovative Entertainment
     - The blend of a real-world scavenger hunt, a generous reward, and high-profile personality illustrates how digital content can merge creativity, interaction, and philanthropy.

Comment Section Analysis:

• Admiration for Jimmy’s Character and Legacy
  1.1. Born to Make History
    1.1.1. Examples:
     - @Angel_Dust_Official: “This man was literally born to make history and be a good person.” (54K likes)
     - @a_b1795: “This man was literally born to make history.” (16K likes)
    1.1.2. Association: These comments emphasize that viewers see Jimmy as a once-in-a-lifetime figure—someone whose actions are destined to leave a lasting mark on history.
  1.2. Embodiment of Kindness and Humility
    1.2.1. Examples:
     - @AnimeXking-k5y: “Jimmy is the true definition of kindness.” (2.4K likes)
     - @rafaelbarbosasoares8977: “Jimmy is the most heartwarming and humble human to exist.” (3.6K likes)
     - @TheDemigodofChaos42: “Jimmy has to be the chillest and kindest millionaire in history.” (2K likes)
    1.2.2. Association: These remarks show that his generosity isn’t just about spending money—it’s about spreading genuine warmth and humility, inspiring viewers to believe in the goodness of people.
• Humor, Memes & Iconic Catchphrases
  2.1. Memorable One-Liners and Reactions
    2.1.1. Examples:
     - @jegg12: “Gang, let’s head out” got me rolling on the floor (14K likes)
     - @justcallmenick0326 (not in this section but similar style): The repeated banter that sparks inside jokes among fans
    2.1.2. Association: Such catchphrases have become part of the channel’s shared language and cultural lexicon, providing moments of levity that unite the community.
  2.2. Playful Banter and Witty Exchanges
    2.2.1. Examples:
     - @muazali3620: “The way she said it's no problem she knew what her priorities were” (10K likes)
     - @TheShadowSuave (implied in similar videos): Casual humor in the way responses are delivered
    2.2.2. Association: Viewers love the unexpected humor that arises from genuine interactions—turning even a simple statement into a memorable meme.
• Emotional Impact & Heartwarming Moments
  3.1. Spreading Joy and Changing Lives
    3.1.1. Examples:
     - @DavidfitPlays: “Jimmy is a generous person! The 🌎 needs more!” (4.4K likes)
     - @TheDemigodofChaos42 and @Mastanehad2779 (Persian comments): Express gratitude for his kindness
    3.1.2. Association: These comments show that his acts aren’t just flashy—they evoke real emotion, making people smile and feel inspired.
  3.2. Impact on Children and Families
    3.2.1. Examples:
     - @RainyYT.: “Calmest person I’ve seen receive 10K” (2.4K likes)
     - @Ishmael-xc4wg: “Nothing's more pure than an innocent child's smile” (543 likes)
    3.2.2. Association: The genuine joy on children’s faces and the supportive reactions of families create an atmosphere of hope and shared humanity.
• Global Appreciation and Cultural Inclusivity
  4.1. Multilingual and Localized Praise
    4.1.1. Examples:
     - @Nexgien: “Umetumia Kiswahili, asante sana MrBeast.” (16 likes)
     - Multiple Persian comments (e.g., @FatimaSharifinejad-x8p, @R.K-s89, @AmirNa-s5q) thanking him for Persian dubbing
    4.1.2. Association: By offering dubbing and local language options, MrBeast connects with international audiences—making his message of kindness accessible and fostering global community. 4.2. Cultural References and Regional Sentiments
    4.2.1. Examples:
     - @sedomire: “Ben bu kapıdan ayrılmazdım” (in Turkish) and @HamideNikoo: “ممنون که دوبله فارسی گزاشتی”
     - Other comments in Malay, Hindi, Uzbek, and more
    4.2.2. Association: The diverse linguistic responses underscore that his impact transcends borders, uniting people through shared values of generosity.
• Inspiration and Aspirational Impact
  5.1. Encouraging Others to Emulate Kindness
    5.1.1. Examples:
     - @Nutty02826: “This man is literally born to be history” (701 likes)
     - @NushabaAqakerimova: “He deserves all the money he's earned. We made the right person famous.” (1.7K likes)
    5.1.2. Association: Viewers not only admire his actions but are inspired to believe in and pursue acts of kindness in their own lives. 5.2. Legacy and Long-Term Impact
    5.2.1. Examples:
     - @sovietcat2749: “this man have so much stories to tell his grandkids” (308 likes)
     - @TheDemigodofChaos42 and @Dreadvine emphasize that his moments of kindness will be remembered for years to come.
    5.2.2. Association: This creates a sense of legacy and aspiration—a belief that small acts can create enduring change.
• Light-Hearted and Miscellaneous Observations
  6.1. Playful and Offbeat Reactions
    6.1.1. Examples:
     - @Vibezzz34: “Bro respawned” (12 likes)
     - @jegg12: “Gang, let’s head out” gets people laughing
    6.1.2. Association: Such playful remarks add an extra layer of humor and make the community feel like they’re sharing an inside joke. 6.2. Quirky Comments on Side Details
    6.2.1. Examples:
     - @Vase0I0: “This guy was a professional dancer when he was younger” (75K likes)
     - @derekdsouza8631: “This boy has guts.. even the cheetah acknowledged him” (19K likes)
    6.2.2. Association: These unexpected details—about past talents or animal interactions—offer additional layers of charm and relatability.